Put Your Prices Up?

By David Gregory Pricing is often deemed as a black art. It creates fear in the hearts of business owners and a sense that it alone will decide on the success of their business. The reality can be quite different. I recently met with a business that told me he had “never” put up his prices for existing customers. His belief was that he would lose the customer, if they had to pay more. When quizzed on his customer base, … [Read more...]