Important ASSA ABLOY Australia Brand update announcement

Over the coming weeks ASSA ABLOY Australia will be rolling out important brand change to two current product ranges. The changes will take affect for Arrow by Lockwood and Padde by Lockwood.

Padde by Lockwood – Lockwood

Padde is an Australian-based, niche brand that has been supplying quality electromechanical door locking solutions since 1966. Padde has also proven capable of innovation to preempt future market needs. A strong commitment to R&D and new product development has ensured dynamic growth for the brand every year since incorporation.

In 2005 the Lockwood hard endorsement was added to the Padde Logo, adding strength in the specification market where the Lockwood brand is the market leader. From July 1, 2015 the Padde brand will become a full Lockwood branded offering and will now be referred to as the Lockwood Padde range. This will include new Lockwood branded packaging, new point of sale and marketing collateral.

The Padde product as we know and love today will not change, yet simply move into the Lockwood family brand. Having the range now under the Lockwood banner will allow us to leverage Lockwood’s brand equity, concentrate our marketing and R&D activities whilst also bolster and complement the full Lockwood door hardware package across all market channels.

Arrow by Lockwood – Yale

Yale is one of the oldest international brands in the world and probably the best-known name in the locking industry. The Yale history captures major innovations that have marked the evolution not just of Yale, but of the entire locking industry.

In August 2000 Yale was purchased by the ASSA ABLOY Group, and has since then been animportant part of the global leader in door opening solutions around the world. The Yale brand was reintroduced into the Australian market in 2009, and will maintain its focus on the consumer market.

To strengthen and bolster the Yale range in Australia the Arrow by Lockwood range will now come under the Yale brand offering. All current Arrow by Lockwood branded products including door closers and locksets will be re-branded to Yale effective July 1, 2015. Overtime new products will be added to the Yale range, further expanding the offering into semi commercial and residential platforms.

New websites for both Yale and Lockwood will be launched in June 2015. The new responsive websites will have the respective product ranges added to Lockweb (Padde) and Yale (Arrow) including new product brochures and downloadable content including images. In addition to packaging and branding changes, all part numbers will be updated for both Arrow by Lockwood and Padde by Lockwood, part number conversion charts can be found on the new web pages below.

Lockwood – www.lockweb.com.au

Yale – www.yalelock.com.au

About ASSA ABLOY

ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience. ASSA ABLOY is represented in all major regions, in both mature and emerging markets, with leading positions in Australia, Europe and North America. ASSA ABLOY is the company behind leading brands in Australia including, ABLOY, Henderson, Lockwood, Whitco and Yale.

For more information visit www.assaabloy.com.au

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