Australian market ripe for change, as Integrate education reveals global technology outlook

InfoComm Image for ArticleA growing and dynamic audio visual industry has seen the expansion of products and solutions to market which touch nearly every commercial industry. Recognising the convergence between AV and IT, the Integrate trade event will launch a series of Future Trend Talks in Augustwhich speak to technology end users and security professionals.

As the largest audio visual and systems integration trade event in Australia, Integrate will be a platform to explore key emerging trends around Unified Communications, Smart Building and Digital Signage technology in the Future Trend Talks series. Partnering with international associations, Interactive Media and Collaborative Communication Alliance (IMMCA), KNX and Digital Screen Media the program comprises three sessions a day from 26-28 August 2014, at Sydney Showground, Sydney Olympic Park.

The Unified Communications market is expected to be worth $1 billion by 2016 with the largest adopters, BFSI and Government sectors accounting for 40% of this revenue*. Encompassing video conferencing, telepresence and unified collaborative solutions, security professionals can benefit from attending the Unified Communication Talks to understand how these devices affect secure AV networks design, the impact on classified data, control systems and even separation systems. The international keynote titled ‘State of Play: Unified Communication and Collaboration’ will be delivered by the IMCCA, and representatives from Polycom and Cisco.

The booming Australian smart home automation market, which is predicted to grow to $917 million by 2017, is the focal point for the Smart Building Talks featuring an international keynote by KNX Association Director, Joost Demarest and other presentations by Somfy and mySmartCTI. Analysis, detection and response of building automation and control systems are key topical areas on the second day’s Talks. Ways intelligence features are deployed on buildings of the future, and how to adapt world class technologies to current building infrastructure are key learnings security and AV technicians can take away.

Digital Signage and Screens will form the third day’s Talks and lead by a cast of international speakers from the Digital Screenmedia Association, Rutledge AV, Aduro and Sumo Vision. The keynote titled ‘The Complete Network’ brings to life different types of technology that engage consumers, and bring about a change in behaviour either as a call to action, or to generate awareness.

The Integrate Exhibition is second to none in the variety and breadth of product categories within the audiovisual and system integration industries. There are over 550 brands on display including Sony, Hills SVL, Clipsal by Schneider Electric, Panasonic, Canon, Ricoh, Crestron, and Viddyo.

Register for free entry using the promo code TECH3 at www.integrate-expo.com.

Security Solutions is the official media partner for Integrate 2014.

* Frost & Sullivan’s latest report, Australian Unified Communications Market report, published in September 2012.

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